The Shop Launch Playbook.

A free guide for digital product sellers on Etsy, Stan Store, Gumroad and Payhip — from product idea to a shop that looks established and is ready to sell.

The Shop Launch Playbook — cover, scorecard and 30-day calendar pages

What’s inside

  • Choose a product people search for
  • Pick the right platform
  • Your shop’s first impression (with the scorecard)
  • Listings that sell
  • Pricing and bundles
  • A 30-day launch calendar
  • The 10 most common shop mistakes

21 pages · Free PDF

Free. One email with the playbook, then occasional useful notes for sellers. Unsubscribe anytime.

Want a second pair of eyes? Send us your shop link — we’ll tell you what we’d fix first.

Ask anything

Not sure what your shop needs?

You don’t need everything. You need the right next thing.

Send us your shop link or your product idea and tell us what feels stuck. Ask anything — it’s free, and there’s no sales pitch.

Usually replies within a few hours · Replies come from Madhuka, the founder, not a bot.